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We’re excited to share a significant milestone for Joy’s Kitchen: the acquisition of our Ethereum Name Service (ENS) domain, joyskitchen.eth! This marks a new chapter in our journey to innovate and connect with our community in the digital age. But first, let’s break down what ENS is and why it’s a big deal for us and our supporters.

What is Ethereum Name Service (ENS)?

The Ethereum Name Service (ENS) is a decentralized, blockchain-based directory that links human-readable names with machine-readable identifiers such as Ethereum addresses, other cryptocurrency addresses, content hashes, and metadata. Think of it as the blockchain equivalent of the internet’s Domain Name System (DNS). Instead of remembering a long string of numbers and letters for an Ethereum address, ENS lets you use a simple, memorable name like “joyskitchen.eth.”

Why joyskitchen.eth?

Acquiring joyskitchen.eth is more than just a nod to blockchain technology; it’s a strategic move to simplify how we connect and transact in the digital world. Here are a few reasons why this is a game-changer for us:

  • Ease of Use: Donations can now be made to a more memorable and easily shareable address, reducing the chance of errors in transactions.
  • Brand Identity: Owning our ENS name reinforces our brand in the digital space, making it easier for supporters to find and interact with us.
  • Future-Proofing: As digital currencies and blockchain technologies become more integrated into our daily lives, having an ENS ensures we’re prepared for the future of online transactions and interactions.

How You Can Support Joy’s Kitchen with ENS

Supporting Joy’s Kitchen through our ENS name, joyskitchen.eth, is straightforward. If you’re familiar with cryptocurrency transactions, you can send Ethereum or any other supported ERC-20 token directly to joyskitchen.eth instead of a traditional Ethereum address. This process not only simplifies the donation process but also opens up new avenues for supporting our mission to end hunger and food waste.

For those new to cryptocurrency, here’s a quick guide on how to donate using our ENS name:

  1. Get a Crypto Wallet: To send or receive cryptocurrencies, you’ll need a digital wallet. There are many user-friendly options available like MetaMask, Coinbase Wallet, or Trust Wallet.
  2. Purchase Ethereum: If you don’t already own Ethereum, you can purchase it through your wallet app or any major cryptocurrency exchange.
  3. Send Your Donation: Use your wallet app to send a donation to joyskitchen.eth. The app will automatically resolve the ENS name to our Ethereum address.

Looking Ahead

As we embrace this new digital asset, we’re excited about the possibilities it opens up for Joy’s Kitchen. Our ENS name is not just a technical upgrade; it’s a commitment to innovation, accessibility, and the future of charitable giving.

To learn more about ENS and how it works, visit the official Ethereum Name Service website: Ethereum Name Service (ENS).

Your support has always been the backbone of our success. With joyskitchen.eth, we’re making it easier for you to be part of our mission. Together, we can continue to #SaveFoodLovePeople and create a world where everyone has access to the nourishment they need.

Thank you for your continued support, and welcome to the next chapter of Joy’s Kitchen!